PRE-ORDER // OUT JUNE 6, 2025

Available on limited edition gold vinyl, cd, or mp3.

Toronto’s Born Ruffians today announce their ninth studio album, Beauty’s Pride, and in many ways, the rebirth of the band. The album opener and new single, the euphoric strobe-lit banger, “Mean Time” showcases that the band have made good on a five-year promise, following the release of their acclaimed trilogy JUICE, SQUEEZE, and PULP, to rip it up and start again.  Beauty’s Pride is set for release on June 6th via Wavy Haze Records. 

When Lalonde, bassist Mitch DeRosier, and drummer Steve Hamelin left their hometown of Midland, Ontario in 2004 to make a go of it in Toronto’s vibrant post-Y2K indie-rock scene, the world was a very different place: “digital music” amounted to mislabeled files illicitly procured on Limewire, mp3 blogs held kingmaking power over the underground, and social-media interaction was limited to checking out your friend’s band’s lo-fi demos on their MySpace page. 

Since then, Born Ruffians have evolved as dramatically as the industry around them, gradually shifting from the precocious ‘n’ ferocious racket of their 2006 self-titled EP to the streamlined, studio-savvy indie-pop of 2013’s Birthmarks to the rousing E Street-inspired anthems of 2020’s JUICE. And their creative momentum has never wavered. No matter what setbacks they encountered along the way, Born Ruffians continued to unlock new levels of productivity: the sessions for JUICE were so, ahem, fruitful, they yielded two companion releases (SQUEEZE and PULP).   And they also gained a new band member with their old friend Maddy Wilde joining them on guitar, keyboard and vocals back in 2021. 

Pretty much all of the bands Born Ruffians came up with in the mid-2000s Toronto scene are long gone—Magneta Lane, Henri Faberge & The Adorables, and Wilde’s old band Spiral Beach, to name just a few. And last year their peers, Tokyo Police Club, called it a day after a 20-year run. Born Ruffians have arrived at the point where a lot of bands give in to the nostalgic lure of album-anniversary tours or call it quits. But the beauty of their new record Beauty’s Pride lies in its refusal to accept any of those predestined fates. Rather, it presents Born Ruffians as the rare veteran act that can still make you feel like you’re discovering your new favourite band. 

Beauty’s Pride is out on June 6th via Wavy Haze Records.

Tracklisting:

1. Mean Time

2. To Be Seen

3. What A Ride

4. Let You Down

5. All My Life

6. Athena

7. Can We Go Now

8. Incoming

9. Supersonic Man

10. The Knowing Is Easy

11. Do 

12. Hi

13. In the Meantime

14. Beauty’s Pride